7 Types Of Images To Include In Your Online Store

You're building a online store and you want to get everything right. You're putting a lot of time and hard work into every decision you make, but there's one thing you don't know – which types of images should you be using. Don't worry, we've got you covered. Check out this blog post for some ideas.

When you browse different online stores, you’ll notice that like on all eCommerce platforms, there are a number of different images you can use to promote your product.

These include:

Product-only images

Product only images are photos of your products that are taken in a plain white or light colored background. These types of images are clean and simple, and they allow customers to focus on the product. They are great for creating an organized and polished look for your store, and they can be used in place of lifestyle or product shots.

Lifestyle photos

Lifestyle photos are a great way to show your customers what your products look like in everyday life. They can help customers imagine how the product would fit into their own lives. When choosing lifestyle photos, make sure to choose models who represent your target customer. You should also use props and backgrounds that match your brand.

Photographs with text on them

Photos with text on them can be a great way to break up the monotony of your product photos and add some extra personality to your shop. They also make it easy for customers to get information about your products without having to click through to the product page. Just make sure that the text is legible and doesn't overpower the image.

Group Shot Photos

Group shot photos are an important type of images to include in your Shopify store. They help to show off your products as a set and give customers a better idea of how the products look when worn together. Additionally, group shots can be used to create product galleries on your store's homepage or blog.

Product Detail Photos

Product detail photos are an important part of making a product look appealing to customers. Details like textures, colors, and the overall visual appeal can make or break a purchase. The addition of the right photo can be valuable for the sales of your product online. We'll show you how to create great-looking product detail photos that make your products look good, no matter what camera you use.

Scale Photos

When you're photographing your products, it's important to show them at scale. This means that your customers can see how big or small the product is in comparison to other objects. It also makes it easier for customers to imagine how the product would look in their own home. You can use scale photos to show the size of a product relative to a person, or to show how much product is in a package.

Hero Shot

A hero shot, or main image, is a large, eye-catching image that appears on your shop's home page. It's the first thing customers see when they visit your store, so it's important to choose an image that represents your brand and makes them want to learn more. You can use hero shots to showcase your products, company culture, or team.

Having the right types of images in your ecommerce store is an essential part of having a successful online business. In this article, we've provided you with a few different image types that can help you to improve your conversion rate and make your website more visually appealing to your customers.